Privacy Policy

At Safe guard appliances Ltd, we recognise the importance of your personal information and are committed to using it both responsibly and securely. This privacy statement outlines the types of information we collect, why we collect it, how we use it, how long we retain it, who has access to it, and your rights regarding your data.

We may collect the following personal and service-related information:

• Full name
   
• Email address
   
• Telephone number
   
• Appliance details (make, model, age, warranty, and guarantee information)
   
• Home address
   
• Bank and payment details
   

Your data is collected to help us:

• Respond to your enquiries (with your consent)
   
• Perform the repair services you’ve contracted us for
   
• Market our services, where you’ve provided consent
   
• Process payments for contracted services
   
• Register your appliance with relevant manufacturers and retail partners
   
• Fulfill other legitimate business purposes such as customer surveys, identity verification, and print services
   

Your data is stored securely in our Customer Relationship Management (CRM) system, which supports functions such as:

• Generating quotes
   
• Managing service appointments
   
• Handling your communication preferences
   

For repair bookings, any additional necessary information may be collected and shared with our engineering partners to facilitate service delivery.

If you've opted in to receive marketing, we may contact you by phone, email, or post with offers and updates — limited to approximately once per quarter.

For payment processing, your information is shared with our banking and card processing providers. Payment records are securely stored in both our accounting and CRM systems.

All third-party providers we work with adhere to strict data protection standards to ensure your privacy and rights are upheld.

We retain your personal data for six years after your service plan ends or for the duration of our service relationship — whichever is longer. In specific situations, such as ongoing investigations or disputes, your data may be retained beyond this period.

You have the right to:

• Access your data: Submit a subject access request by emailing info@safeguardappliances.uk
   
• Correct or update your data: Request changes by contacting the same email.
   
• Request deletion: Ask us to erase your data where applicable.
   
• Restrict usage: Ask us to retain your data without using it.
   
• Data portability: Request we send your data to another organisation.
   
• Object to processing: Challenge how we use your data.
   
• Complain to the ICO: File a complaint with the Information Commissioner’s Office via this link.
   
• Take legal action: Contact us or the ICO if you wish to take further steps.
   

We are also obligated to notify you in the event of a data breach that may impact your rights or freedoms, or if we act on a request to correct, delete, or limit the use of your data.